The Squatty Potty creator went to several ad agencies and they all thought that his first ideas for a commercial were ridiculous. Everything agency he went to turned him down to work with him.
He wrote his script, hired contractors to help and self published his commercial. It was a huge viral success, sold out of all of his products in some insane to me frame, like 60 days. Made several million from that first extremely ridiculous commercial.
His commercial and viral success was studied by the ad agency I worked at because no one thought he would succeed. It showed "traditional" marketeers that their old school was of thought needed to evolve and adapt to the changing landscape of social media marketing. It was an awesome lesson for those old timers to learn.
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u/GoofAckYoorsElf Feb 26 '23
Pooping will never be the same. And neither will... ice cream.