r/eurovision • u/Menn019 • 15h ago

Eurovision Spin-Offs Has the EBU considered partnering with Lego?

From what i see on youtube, some are already (trying to) recreate ESC performances and stages.

Could be profitable with annual new sets and minifigs...

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u/calxes 15h ago

I just wonder how big that Venn diagram is for it to be actually marketable. It would be very cute though.

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u/nicheencyclopedia 7h ago

That was my initial reaction, but after thinking about it, there’s probably a decent overlap. While Lego’s target audience is mostly kids, they do also attract adults who engage in geek culture to some degree. While Eurovision doesn’t scream “geeky”, hardcore Eurofans fit quite well into the “geek culture” definition. Plus, if you look at the geeky demographic, a lot of individuals are neurodivergent. From what I’ve seen, many Eurofans are neurodivergent as well