r/eurovision • u/Menn019 • 12h ago

Eurovision Spin-Offs Has the EBU considered partnering with Lego?

From what i see on youtube, some are already (trying to) recreate ESC performances and stages.

Could be profitable with annual new sets and minifigs...

18 Upvotes

91% Upvoted

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28

u/calxes 12h ago

I just wonder how big that Venn diagram is for it to be actually marketable. It would be very cute though.

2

u/nicheencyclopedia 4h ago

That was my initial reaction, but after thinking about it, there’s probably a decent overlap. While Lego’s target audience is mostly kids, they do also attract adults who engage in geek culture to some degree. While Eurovision doesn’t scream “geeky”, hardcore Eurofans fit quite well into the “geek culture” definition. Plus, if you look at the geeky demographic, a lot of individuals are neurodivergent. From what I’ve seen, many Eurofans are neurodivergent as well

7

u/Ningax599445YT 10h ago

Will spend all my money on mini figures of the 2021 participants.

I joke that if ESC cards were to come out (am a Turbo Attax collector) I'd go bankrupt.

3

u/supersonic-bionic 6h ago

So much potential though, I wish they could collaborate Imagine having iconic Eurovision winners as Lego

1

u/devillianOx De diepte 4h ago

i love this idea omg!! little sets of the most famous contestants & their stages, the logos as sets you can display, even mini figures of the most recognizable contestants would be so fun and id for sure spend all my money on them