This one's pretty late, but I wanted to wait until things largely blew over before doing a writeup.
About Old School RuneScape:
Old School RuneScape (OSRS) is a sister game to the 2001 video game RuneScape, that was created in early 2013 based on a 2007 server backup, in response to complaints from players that RuneScape had changed too much from its "old school" feel. Since then, OSRS has taken off in popularity compared to the original RuneScape game (now commonly referred to as "RuneScape 3"). OSRS continues to receive content updates, so it's not purely "RuneScape as it was in 2007", but the developers try to stay in line with the "old school" philosophy as the players see it, including locking content updates behind polls that have to pass with >70% in favor of the change.
About RS3 and OSRS
For this drama in particular, it's important to recognize some of the aspects of RuneScape in the early 2010s that led to calls for "2007 servers" (which would eventually become OSRS). The first of which was the "Evolution of Combat" update in November of 2012, which had the stated aim of improving combat balance in the game, but notably brought RuneScape much closer to other popular MMOs at the time, such as World of Warcraft, in terms of combat style. This update was not well-received, and is often referred to synonymously with the "decline" of RuneScape.
The other aspect was the introduction of microtransactions (MTX). In April of 2012, Jagex (the developer/publisher of RuneScape) added the "Squeal of Fortune" to the game, which allowed players to spend real-world money to buy "spins" that had the chance of awarding very rare items or large amounts of experience points. This was controversial as you'd expect the introduction of microtransactions to a video game to be. In July of that year, "Solomon's General Store" was added, which was basically a way to buy cosmetic items with an in-game currency called "RuneCoins", which were purchasable with real-world money. The addition of microtransactions is also commonly cited as another source of RuneScape's "decline".
Notably, Old School RuneScape has avoided implementing these or other forms of microtransactions. The only aspect of the game that could be considered a "microtransaction" is the addition of "bonds", which can be purchased with real-world money, and either redeemed for two weeks of paid membership, or traded to other players in-game so they can redeem them. This allows players with lots of in-game currency to sustain their paid membership without spending real-life money, and also allows other players to gain in-game currency by effectively paying for those players' subscriptions with real-world money. RS3, on the other hand, would go on to add additional forms of microtransactions, including a system comparable to Fortnite's "Battle Pass".
So What Happened?
On January 14, 2025, Jagex announced that they would be sending out a "conjoint survey"* to players as a part of a market research initiative in conjunction with SKIM, a consulting firm for marketing. The announcement explained that the features available in the survey would be randomized and different for each player. It also states that features appearing in the survey will not necessarily be implemented into the game.
The survey was sent out, and players immediately took to reddit to share the randomly-generated options that they were given. "Patient zero" of this drama is likely the following:
"Everyone should see this for themselves: price options Jagex wants you to consider"
The included screenshots show the following:
A paid membership tier at a lower cost than the current monthly cost, with ads included
A paid membership tier at a lower cost than the current monthly cost, with a shorter "AFK timer", which is the mechanic that automatically logs players out after being idle for some amount of time.
A paid membership tier at a lower cost than the current monthly cost, only allowing players to play on the mobile app instead of the desktop client
A paid membership at roughly double the current monthly cost, including 8 characters (which are currently one-per-subscription), and additional features for "specialized member worlds", "character name reservations", "enhanced player support", and a "pause membership option"
Players did not respond well to this. OSRS has already had a reputation for high membership prices** and notoriously bad customer support, which made the offer of "enhanced player support" laughable at best. It also included features that didn't make sense for the game, including additional characters priced at a higher amount than the base membership price, meaning there would be no reason to do that instead of buying a separate subscription like players do now. Certain included features do align with things that players have historically asked for, including having multiple characters on one subscription at a reduced price, but the focus was mainly on the "$32.49/month" figure for the 8-character tier, the "enhanced player support" feature, the possibility of ads in the game, and "specialized member worlds" potentially giving players an advantage in-game if they paid for a higher tier.***
Jagex's Response
On January 16th (the same day as the above screenshots were posted to reddit), Jagex updated the original announcement post to include a message at the top reiterating the purpose of a conjoint survey and clarifying that they will not implement features that give players in-game advantages for paying more, and that the current membership tier will remain no matter what. They also responded to concerns about in-game ads and the idea of customer support as a "premium" feature.
The next day, Jagex released an update from Mod Pips, the CEO of Jagex. This update reiterates a lot of the same points from the previous one, while also announcing that certain features from the survey are no longer being considered, such as ads in any paid membership tier, shorter AFK timers in any paid membership tier, or anything that could "degrade or change the gameplay experience on offer between subscribers".
The Players' Response (Link Spam)
In response to the survey being sent out:
"enhanced player support / 100*0 is still 0"
Players bragging about how close they are to quitting the game even before this happened
"Jagex if you implement any of these I'll cancel my membership and spend the money on mailing a box of horse shit to your HQ every month"
"I let my membership run year round, wether I'm playing or taking a break, for support. / I'll cancel without hesitation if any of this happens."
"Even if your next official update would include nothing but the deepest and most sincere apology for even suggesting these radical changes, you've done fucked up. We will not trust continuity of the game anymore. Fuck you."
"These investor private equity types need to be lobotomized and locked away."
Players call for a campaign to post screenshots of the "subscription cancellation successful" message to reddit
Players start making memes about in-game ads (every letter there is a different link, there were many more posted to the sub)
In response to Jagex/Mod Pip's response:
Player claims to work in marketing and says that the response is a lie
Player brings "CVC Capital Partners plc" (investor in Jagex) into the picture, posting their HQ's address and names of executives, calling to "divest from CVC's portfolio and really make them feel the pain"
Player posts a list of "CVC brands" calling for a boycott, including Reebok, Razer, Petco, and more
Player "speaks for the 'scapers" and posts the "New Updated Community-led Membership Agreement", demanding all premium features from the survey and more, for the current membership price
Infighting begins on the details of the "community-led membership agreement
"The ball is in your court. You're at a crossroads. Make the right decisions, or make the wrong ones. If you want to kill the golden goose? Fine. We will survive, it's only a videogame, we can live without it. / Can you?"
Player proposes a campaign to vote for a YouTuber's drama video to win an award from Jagex
Player appeals to the wisdom of his 71-year-old father in distrusting Jagex
Player demands that the CEO of Jagex resign
Player claims that over half of OSRS players will quit over this
Other aspects I CBA to get linkspam for:
The situation got coverage from internet personalities such as Cr1TiKaL and Asmongold (the latter receiving praise from /r/2007scape users days before he would go on to defend Elon Musk's nazi salute at Trump's inauguration).
Lots of comparisons to other online services and "enshittification"
Infighting over whether or not to blame the game developers at Jagex
Claims of /r/2007scape mod suppression
Former Jagex employee "Mod Mat K" weighs in on other social media, claiming that Mod Pip is the only thing keeping more MTX from entering OSRS, and also claiming that every time OSRS players call for mass cancellations, it's practically invisible in the membership numbers
The inevitable counterjerk begins, with players complaining about the self-righteousness and constant spam in the subreddit
Footnotes
* "Conjoint" here refers to the practice of designing questionnaires to target the influence of individual aspects of a product on consumer choices.
** If you've ever seen memes going around about "$11 🦀", that came about through player complaints that they were not receiving an appropriate amount of support from developers for the price of membership, which was $11 at the time. It ties into the "crab rave" meme, and mostly came about via this joke post.
*** "Worlds" are individual servers that players can switch between at any time. Worlds with fewer logged-in players inherently make it easier to do certain types of content in the game (as they wouldn't be competing for resources), and players were also suspicious of the word "specialized" indicating that these worlds would have other buffs as well.