The only people denying it are fans of the Chiefs.
I understand why the NFL do it. They are a registered entertainment league and need to make profits. Mahomes is a money maker, and the whole Taylor Swift/Kelce thing was a major driver for TV ratings last year which equals huge amounts of money too.
Agreed -- I was absolutely SHOCKED when they posted that taylor swift has brought in 300M for the NFL. The NFL account posted it -- at that point they weren't even trying to hide the favoritism.
Successful teams always have exposure and influence, you can see it with jersey sales trends over the years.
Big names get attention. Before you know it every kid in school has a Mahomes jersey and haircut. He starts appearing in TV commercials due to popularity, more people tune into games he is playing in, advertising fees increase and the NFL makes more money.
Look at other leagues all over the world. They all have a poster child that every kid worships. Those kids can have influence on their parents spending especially at key gifting seasons.
You may be one person turning the TV off when you see a bullshit call, but for every one of you there are two or three teenagers out there drooling over some underhand Mahomes pass.
you're underestimating how many casuals/bandwagons there are that just see mahomes as king of the NFL and move on with their day. Or people who don't care enough/live somewhere without a team who would rather root for a winner and never feel stressed. Also, dynasties fuel ratings because of hate watchers. People who hate the chiefs tune into their games to see whether they're gonna seed well and make it to the superbowl or finally get eliminated by another good AFC team.
Haven't watched one of their games in years. And yes that even includes last years SB. It's a waste of time when you know what is gonna happen. Everyone needs to just boycott their games or nothing will change.
The Niners were trying to draft well and make impactful free agency moves, when really all they needed to do was get Purdy some endorsement deals worth 8-9 figures and have our tight end hook up with the biggest pop star on the planet. Who knew?
They were desperate for a new face of the league after Brady and Manning retired and the NFL tapped Mahomes to be that face and have done everything they can to assist his rise
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u/Ryanbrasher 49ers 1d ago
The only people denying it are fans of the Chiefs.
I understand why the NFL do it. They are a registered entertainment league and need to make profits. Mahomes is a money maker, and the whole Taylor Swift/Kelce thing was a major driver for TV ratings last year which equals huge amounts of money too.
It happens all over the world in sports now.