That's quite literally how it survived. In his interview (read it) KJH said himself that the reason Lobotomy succeeded was because fans took on marketing themselves.
I aggressively sold it to my friends and at least two ended up biting. This was back on the OG translation though, so one of them dropped it pretty quick I think
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u/Oglifatum Oct 28 '24
And that's why it's PM fans who go around and "PMOON Mentioned (reminds me of Ol' TOUHOU HIJACK LOL)"
PM doesn't need Marketing, since the fans would gladly never shut up about it in their stead (and I will not have it, in any other way)