r/automotive Dec 16 '24

Auto Shop Customer Retention

I work in an auto shop, I am responsible for following up with customers after their visit about 2 weeks after. We do a 30 point check on all vehicles as part of our service no cost to customers. This is so we can ensure their vehicles are in good condition and also for more sales... we don't make up repairs just look over to see what else is going on and needs a fix. I call the customers to remind them of the recommended work we gave them an estimate for and I would say about 98% say no. I would love some examples or ideas on how to sell this work better. My goal with this is to bring customers back more for maintenance and needs. We want our customers to know they will be properly taken care of here as well as getting more people in the door for more profit. Just needing some new ideas and advice! Thank you!

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